FREE WEEKLY NEWSLETTER
Real Shopify experience.
No developer required.
10 years of Shopify — as a designer, manager, and marketer. Every week I share what actually works: store design, product pages, marketing, and the tools worth your time.
Tips and tutorials
Practical, step-by-step guides you can act on immediately. No technical background needed.
Marketing inside
Shopify Product pages, email flows, upsells, and the revenue levers most store owners never touch.
Tools worth using
Honest takes on apps — only the ones I've actually used, only when they're genuinely worth it.
Store design and breakdowns
Design decisions that convert, plus real stores dissected — what works, what doesn't, and why.
1,500+
Store owners and founders
"Finally, a Shopify newsletter written by someone who thinks like a store owner, not a developer." - Dave, Mate Bike
Hi. My name is Joseph
My background is a bit unusual. I started an online cycling apparel store (Shopify) from scratch and ended up selling it to a French sportswear company. That sale led to agency work - design, technical SEO, website marketing, conversion optimisation, and somewhere along the way, 12 years passed. This newsletter is everything I picked up across all of it.
TinyImg - This may be the most useful app you ever use for your Shopify store.
TinySEO is your all-in-one tool for SEO image & page speed optimization!
Over 2,000 5 star reviews ⭐⭐⭐⭐⭐
GemPages #1 Conversion-focused
Page Builder for Shopify Stores
GemPages helps you turn more visitors into paying customers by making it easy for you to create, optimize and test Shopify funnels. No coding. LEARN
Learn more
Printful - Create and sell custom products with print-on-demand dropshipping
Design and sell custom products online with print-on-demand dropshipping. Sign up for free and start an online store without inventory.
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The best Shopify app for bigger orders
Upsell.com (formerly ReConvert) helps you sell more, by making it easy to optimize your post-purchase journey. Add checkout upsells, one-click upsells, thank you page offers & more in minutes.
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